Your agency for growth through innovation and design
How we work
Seize chances and avoid flops with our integrated approach
A short clip outlining our work method:
O2 TelefonicaNon-Food, Trend-Research, Research, Strategy
Teekanne neroFood, Ideation, Design
NespressoFood, Trend-Research, Research
S.PellegrinoPrototyping, Food, Design
fritz-kolaPlanning, Branding, Publishing, Food, Ideation, Design, Strategy
BASE GOTesting, Branding, Publishing, Ideation, Design, Non-Food
SportscheckPlanning, Non-Food, Trend-Research, Strategy
Cotton made in AfricaSustainability, Branding, Publishing, Design
SchweppesTesting, Planning, Branding, Publishing, Prototyping, Food, Ideation, Design, Trend-Research, Strategy
Milk-TumblerSustainability, Prototyping, Food, Design
Teriyaki by HensslerPlanning, Food, Design
Sodabird KonzeptSustainability, Planning, Prototyping, Ideation
Odlo PackagingPlanning, Design, Non-Food
E-CigarettePlanning, Prototyping, Ideation
IntelNon-Food, Trend-Research, Research
MazdaIdeation, Non-Food, Trend-Research, Strategy
SqueezyTesting, Food, Trend-Research, Research, Strategy
Die Toten HosenTesting, Non-Food, Trend-Research, Research, Strategy
RollerNon-Food, Trend-Research, Research, Strategy
HRS – Hotel Reservation ServicesTesting, Non-Food, Research, Strategy
T-Brand-NetNon-Food, Trend-Research, Strategy
J.J. DarbovenTesting, Food, Ideation, Design, Trend-Research, Research, Strategy
fabNon-Food, Trend-Research, Research, Strategy
ClickandbuyTesting, Planning, Branding, Publishing, Design, Non-Food, Strategy
BahlsenFood, Ideation, Trend-Research
Aktion MenschSustainability, Planning, Branding, Publishing, Research, Strategy
NorgeSustainability, Testing, Branding, Food, Ideation
DeÖkoMelkburenSustainability, Branding, Food, Ideation, Design
Die StuttgarterTesting, Branding, Publishing, Ideation, Design
REWE GroupSustainability, Testing, Ideation, Non-Food
Davidoff CaféPlanning, Food, Design
Brigitte Hörbuch EditionBranding, Publishing, Design, Non-Food
Inquisitive and experienced; bold and enterprising
Client success is my top priority. Does that sound cliché? Well, it’s true – and, in my last 15 years as an agency head advising and guiding a diverse range of entities from virtually every realm of business, politics and social enterprise, that has always been the case.
This enterpreneurial mind-set along with my dedication and the expertise I’ve acquired in scores of marketing, innovation and digital projects make me a highly knowledgeable sounding board when it comes to working through any and every growth and development issue.
In our hyperconnected world the possibilities of developing as a company and offering customers new products and services have grown diverse. Today, there is no lack of good ideas, it is instead a matter of recognizing the right idea and getting it up and running as efficiently as possible.
For more than 15 years now I have been in the business of developing and marketing digital products and services as an entrepreneur and a CEO.
“What‘s missing at the start will be twice as glaring in the end” is the main lesson I’ve learned in my 25 plus years as a knowledge worker and researcher in brand and product development. What that means is: the interplay of all forces is integral to the innovation process.
Key stations on my path to forming this integrated understanding were The Refresh Company GmbH, which I founded ten years ago as a partner company of CN St. Gallen AG, and my managerial work in agencies (START AG et al.) and in corporate consultancy (Roland Berger et al.).