Your agency for growth through innovation and design

Why innovations are so essential …
Traditional marketing instruments are becoming increasingly ineffective and often fail to achieve the required boost in turnover. In view of this, companies need to rely more heavily on customer-oriented innovations and design solutions.

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Innovative companies grow faster, generate more turnover and enjoy more success over the long term. Innovative branding strategies and product solutions are better suited to satisfy the needs of sophisticated customers, thus making it possible to demand higher prices and garner a greater market share.

Furthermore, design is becoming ever more vital to corporate success. Design plays a key role in influencing purchasing decisions on today’s fiercely competitive markets – it is what ultimately grabs people’s attention and guides customers.

Why you should work with us …
Developing and successfully launching new products is complex, and apt timing is crucial. To do that you need an experienced partner who can quickly and efficiently guide innovation processes from start to finish.

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We are convinced that pinpointing the time to market – i.e. pursuing the right product idea at the right time – makes all the difference these days. We can eliminate prolonged processes that often take months, as we are capable of delivering solutions in mere weeks. That saves time – and money.

We deliver reliable management models that enable you to recognize, make tangible and properly gauge potentially successful products at an early stage. This reduces risks, gives you a jump on the competition and increases the likelihood of asserting yourself on the market.

What we do differently …
We merge every relevant professional expertise to establish a consolidated, agile and integrated process that covers everything from trend and market research to strategy consultation, ideation, new product development and design and implementation.

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Our agency’s unique structure means we not only understand the entire end-to-end process – from company to customer, from brand to consumer – we can also oversee it from start to finish.

We rely on pre-design conceptualization to communicate and verify potentialities. As such, we visualize ideas at a very early development stage; this, in turn, results in optimal, market-ready solutions that adapt to fit the

How we work

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Managing Director, Consulting

Client success is my top priority. Does that sound cliché? Well, it’s true – and, in my last 15 years as an agency head advising and guiding a diverse range of entities from virtually every realm of business, politics and social enterprise, that has always been the case.

This enterpreneurial mind-set along with my dedication and the expertise I’ve acquired in scores of marketing, innovation and digital projects make me a highly knowledgeable sounding board when it comes to working through any and every growth and development issue.

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Managing Director, Digital Products & Services

In our hyperconnected world the possibilities of developing as a company and offering customers new products and services have grown diverse. Today, there is no lack of good ideas, it is instead a matter of recognizing the right idea and getting it up and running as efficiently as possible.

For more than 15 years now I have been in the business of developing and marketing digital products and services as an entrepreneur and a CEO.


Managing Director, Strategy & Research

“What‘s missing at the start will be twice as glaring in the end” is the main lesson I’ve learned in my 25 plus years as a knowledge worker and researcher in brand and product development. What that means is: the interplay of all forces is integral to the innovation process.

Key stations on my path to forming this integrated understanding were The Refresh Company GmbH, which I founded ten years ago as a partner company of CN St. Gallen AG, and my managerial work in agencies (START AG et al.) and in corporate consultancy (Roland Berger et al.).

Team-Fotos: Leonie Kroll




We look forward to hearing from you

Red Rabbit Innovations GmbH
Herrengraben 31, 20459 Hamburg, Germany

Authorized managing officers:
Jochen Matzer, Markus Stolz, Andre Limmer

Tel.: +49 40 22 63 68 – 225
E-mail: hello(at)

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VAT identification no. as per § 27 of the German VAT Act:
DE302074706, Amtsgericht Hamburg HRB 138659

Authorized managing officers:
Jochen Matzer, Markus Stolz, Andre Limmer

Person responsible for the content of this website (as per § 10 paragraph 3 MDStV)
Jochen Matzer

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